I am convinced that nearly everyone here in Benin owns at least one Chelsea jersey and one jersey for another team, probably Barcelona (I will occasionally see the odd Manchester United jersey, which makes me very proud). The fact that Chelsea has so many African players probably has a lot to do with this, which was a brilliant move because clubs generally receive more value for their money from African players and Africa offers a gigantic, largely untapped market for football teams; Manchester United recently partnered up with Glo Mobile, a Nigerian telecommunications company, to offer live updates and other club-related services to Glo customers, and there are billboards all over the place to advertise the recent partnership. Assuming that someday Africans will escape abject poverty and the corrupt political institutions that allows it to thrive, kudos to football clubs for tapping this market early. I can find decent-quality football jerseys anywhere--on the street, in the marche--for way less money than I would pay in the States or Europe. I have asked around and I have been told that I can get a jersey for around 4.000 CFA, which is about US$8 (at the current exchange rate of ~500CFA to $1). A really cool part about the knock-off jerseys here is that they come in colors that you can’t find anywhere else, such as a purple Chelsea jersey or a yellow Barcelona jersey with red vertical stripes and “Mesi” stenciled across the back.

I have played a few times here and the quality of football that I have encountered is quite good, though it seems to be lacking in organization and tactical knowledge, but then again, I have only played a pair of 4v4 pickup games or watched a few minutes at a time as I waited for a zem after school. On the whole, though, the players seem quick and technically sound, and it is clear that they admire the flair that the Brazilians bring to the game; I can’t help but wonder whether it is the Brazilians who inherit their creative flair from their African ancestors rather than the other way around?
I can’t walk more than a block anywhere without seeing at least a few soccer jerseys, and there are still billboards up advertising the World Cup, which is partly because MTN (the largest telecommunications company in Africa, which was a major World Cup sponsor) probably has not gotten around to taking them down, and partly due to the excitement that still reverberates here for the World Cup or anything football-related in general.
The Beninese national team, Les Ecureuils (The Squirrels), barely missed out on the last World Cup by being edged out of qualifying by Ghana by one point. Right now, they are in the midst of qualifying for the African Cup of Nations 2012 and have drawn Rwanda, Burundi, and Cote d’Ivoire in their qualifying group. This is an historic year because Rwanda has not fielded a team in years and it looks as if Benin has a good chance to advance to the tournament this year. Current volunteers here have said that workdays ended early during this past World Cup and people gathered around little community televisions which were powered by generators to watch games, and the Beninese playfully teased them for the American’s loss to Ghana, which is about 6 hours away (just on the other side of Togo).
To be continued… Cheers